The bottom line of any e-commerce is to make a profit. If you are not making enough to meet your operation cost, your business cannot survive. This is why conversions are crucial. To improve the bottom line of your E-commerce business, you need to optimize your conversion rate.
Conversion optimization enables online retailers to increase their conversion percentage, which means increased sales at the same traffic costs. If you plan to increase your e-commerce conversion rates, here are three things you need to optimize. Here’s some of the most popular articles that you can check: Designing for Mobile First – Why It is Important to Design for Mobile First
1. Optimize the shopping experience
After getting customers to your site, the next step is to make them complete a purchase. You can achieve this by optimizing their shopping experience.
Making a lucrative sales pitch is the first step to optimizing the shopping experience on your site. Improve your product presentation by investing in quality imagery and writing informative descriptions. Secondly, make the “add to cart button” clearly visible on each product page and finally, ensure that the checkout process is easy and painless.
2. Add trust factors to your site
You need to earn the trust of online shoppers to improve their rate of conversion. Adding trust factors to your product pages can help you earn the trust of even first time visitors who have never heard of your brand. Trust factors include the following:
- User -generated content such as reviews and ratings from previous shoppers
- Shipping information including shipping offers and return policy
- Customer service information such as phone numbers, email addresses, live chat and other customer service platforms
- Security seals such as SSL certificates and confidence badges
Displaying these trust factors boldly next to the add-to-cart buttons is the best way to influence your customers’ purchasing decision.
3. Optimize the user experience
Regularly test the usability of your site to smooth out any flaws. Make sure that your site is both easy on the eyes and easy to use. A simple yet elegant design is the way to go. Too much clutter is noise that distracts shoppers from the call to action. You can use product filters and an effective search box.
Shoppers should be able to navigate your site quickly and smoothly. To improve navigation, you can improve your website’s loading speed, use progress indicators or reduce the checkout steps to a bare minimum.
As you may have noticed, the three areas you need to optimize as mentioned above are customer based. Keep in mind that conversion optimization is all about keeping the customer happy.
— Julius Trujillo (@JuliusTrujillo) 17 de abril de 2017