In a business, it’s essential to generate leads towards potential sales. However, it’s imperative to convert these leads into sales to generate revenue. E-commerce marketing main revenue source is through online sales hence a higher conversion rate is essential to have a sustainable business. Generated leads staying merely prospects won’t benefit the business as it doesn’t ensure customers for the products. These percentage of generated leads converted into shoppers is known as e-commerce conversion rate.
Most current online businesses aren’t able to enhance this conversion rate hence they aren’t able to cash on their website traffic. As a business, there are few strategies that are essential in establishing a successful venture business. Some of these essential strategies are listed down below.
Conduction of Proper Surveys
Before pinning down an e-commerce plan, conducting various kinds of surveys is crucial to get an insight about your business. Survey results can help in establishing a customer-eccentric strategy that increases the efficiency of the conversion rates.
Behavioral Research – Understanding customer’s psychology will help you make a focused strategical plan about the business. It is basically a study of the human mind’s decision making capability. By using different available tools, you can design a survey that is aesthetically appealing and would get maximum responses.
Emotional Research – Majority of buying decisions are influenced by emotions. People buy different things out of boredom, to keep up with the latest trends or to simply reward themselves. An emotionally content customer will stay loyal to your particular business hence it’s important to understand the purchasing habits of the customers.
Attract People through Offers
The e-commerce business is filled with competitors hence there is wide range of products available in the market. Focus on highlighting the fact that they need your particular product rather than the complete opposite of this. Have a comprehensive marketing approach by listing down benefits of the product and establishing some value in your product.
As an E-commerce business, focus more on providing free shipping for your product as people regard it the highest when making a buying decision online. A lot of people abandon their shipping carts just because of this. Don’t squeeze down onto your profits but find a sustainable model for your business.
Following up on customers is also an essential tool to enhance the conversion rate of your business. Sending reminder emails without spamming can help business drastically improve on their conversion rates.
— ServeU.Net (@ServeUdotNet) 2 de abril de 2017